We’ve just added a shiny new

We’ve just added a shiny new WordPress blog to the Heart of Gold website. The brand’s been receiving some great press recently – and they’ve now got an easy-to-use tool to keep on top of it all.

Today sees the launch of a whole new look and feel for the Wilkinson catalogue.]]>

Today sees the launch of a whole new look and feel for the Wilkinson catalogue.

With over 380 pages and over 3,000 products, the catalogue is an essential tool for showcasing the sheer breadth and depth of range and the amazing value of the products available instore and online.

The family company, who are committed to giving customers good products at honest, fair prices have a proud and loyal team and we’ve woven their expert advice throughout the catalogue – from features on all you need to know about growing cuttings and seeds to choosing kitchen appliances.

At the heart of the Wilkinson brand are its customers and we’ve brought their love of the brand to life too.

The result is a hard working catalogue that’s easy to use and practical but that also inspires, involves and advises.

Wilkinson recently launched a new internal charity initiative as part of their continuing CSR commitment. The scheme will help raise money for a different charity each year, whilst at the same time offer Wilkinson some amazing insight into what its team members think about the quality of its products.

Penny for your thoughts allows staff members to give their honest opinion and review the entire range of Wilkinson products. For each team member product review or thought Wilkinson will donate 1p to its chosen charity. This year’s charity is the Children’s Hospices UK, an amazing charity helping support children and their families dealing with long-term illness.

By creating a very simple, easy to use website, we have given Wilkinson an online portal to not only gain valuable feedback from its own staff on the quality of products it sells, but also help to support a range of local and national charities at the same time.

As an additional thank you for sharing their thoughts, each month Wilkinson are choosing one lucky team member who has left feedback and rewarding them with a £50 voucher.

Majesticare are a luxury

Majesticare are a luxury care homes provider with 17 premier care homes across the UK. We’re proud to have worked with the Majesticare team to create their first online presence.

The company

Specialists in nursing care homes for the elderly, the Majesticare team of registered nurses provide the best possible standards of personal care 24 hours a day, 365 days a year. All Majesticare residential care homes make it their number one priority to look after the health, comfort, and dignity of all its residents. Majesticare also operate a number of specialist dementia care homes which are specifically designed for sufferers to be able to live their lives in the most comfortable way in their own specially created environments.

The brief

With an ageing population and the crowded nature of the private sector, our focus has been to bring to life the exceptionally high standards of living and care that Majesticare strive to provide.

We’ve been inspired by the commitment that the Majesticare team show to focusing on the things that matter to residents and their families – from locally sourced ingredients to holding family evenings, to launching a pioneering indoor gardening facility to designing each property to feel like a real home from home.

The site is aimed at prospective residents and their families. The approach we took to content recognises the emotional journey that enfolds when choosing a care home.

Experiencing daily life in some of their care homes and capturing this on film enabled us not only to get a feel for the many unique aspects of each of their properties, but also allowed us to create a truly authentic photographic representation of each place and the people. We created content using language that was professional but warm and engaging – all to help the user feel comfortable with the subject matter and feel motivated to want to find out more.

The result

“I am delighted with the Majesticare website, it exudes the feeling of care and quality that is generated throughout our homes by our dedicated staff teams.

I have been very impressed with the team at Jupiter, their attention to detail, availability to hand hold and desire to deliver a top quality product has provided us with an exceptional web site that is representative of the standards that we aspire to deliver. They have clearly placed us head and shoulders above our competitors and portrayed a care organisation as we believe it should be.”
Managing Director, Erica Hart.

The site will play a key part in raising awareness of the brand and driving enquiries and initial visits.

Jayne was brought in to run the business by founder Mark Shaw in November 2006, who will remain a minority shareholder.]]> Jupiter has this week changed hands in a management buy out. A majority stake in the business has been bought by MD Jayne Mayled.

Jayne was brought in to run the business by founder Mark Shaw in November 2006, who will remain a minority shareholder.

Jayne, who spent 19 years in senior positions at Boots prior to becoming Jupiter’s MD, now plans to lead the agency’s 80 strong team on a journey of continuing growth and success, building on Jupiter’s already solid industry reputation.

She said: “It’s an incredibly exciting time. Mark Shaw founded a great business in Jupiter and I feel very privileged to lead our talented team on the next stage of our journey”.

Earlier this year Jupiter was named 2nd largest agency in the UK for print design in Design Week’s league table of the 100 top agencies in the UK.

Mark Shaw said: “I wish Jayne and her team every success with the next stage of Jupiter’s evolution and I am sure that the business is in very safe hands.”

For any media enquiries, contact:
Steve McComish
0115 9648214
steve@londonpragency.com