We’ve just won a pitch to redesign the website for gap-year sports company Sport Lived. After winning a three-way pitch based on credentials and initial thinking, we have spent the last few weeks working alongside the Sport Lived team to map out the site structure, wireframes, and technical specification for their new content managed website.

Understanding the Sport Lived product range and audience was essential before any development work could begin. After a series of specification meetings and intensive competitor research we are now in the exciting position to start creative work on the design concepts.

Our brief is to redesign the site in order to increase customer numbers and to appeal to a target audience of 18-23 years olds. Since what they are selling is an experience, the site needs to capture the feel and excitement of traveling overseas to some of the worlds most breath taking countries. Playing and coaching sport in Australia and New Zealand is a life changing experience, the new site will inspire participants into taking the trip of a lifetime.

Both the Jupiter Digital and Sport Lived teams are really excited about the project and can’t wait to get started!