The digital communication of the new Wilkinson brand

Wilkinson logo

In the last few weeks, 3 locations across the UK have seen the opening of new-look Wilkinson stores, part of a striking new brand Jupiter have developed for the high street retailer. These trial stores are the first in what will be a nationwide rollout of a new brand we’re proud to be involved with.

With such big changes to the Wilkinson in-store environment, it was vital for the team members to be kept up-to-date with all the changes affecting their store. To do this, we created a system of bespoke high impact messages communicated via 42” plasma screens in staff areas.

Our team of digital creatives have used a range of motion graphics and audio to communicate the key information in a format that’s both contemporary and easily updatable. To complement this, RSS feeds also give team members all the latest news, sports and weather updates.

This new system of instant and visual internal communication means that Wilkinson can communicate with its employees in a modern, effective and engaging way – keeping them completely up-to-date during exciting times for the much loved British brand.

Get the Flash Player to see this player.

Leave a comment

Comments

^Back to top