A new restaurant in London is introducing customers to an interactive dining service. Inamo a oriental fusion restaurant has had its interiors created by design group Blacksheep. They have installed a waiter-less interactive service that allows customers to order from virtual menus that are projected onto the table.

Projectors located above the tables project menus onto e-cloths, and kaleidoscopic patterns inspired by origami, are projected onto the walls which are able to customised.

The technology has been available to create an interactive in-store customer experience for a while. Yet there has only been a few brands that have given it the chance to shine. For some it might be spoiling part of the restaurant experience, but for others it will be something new and different. New physical technologies are allowing digital media to spread into new areas of the customer experience, giving designers new requirements and challenges.

*Images courtesy of Blacksheep design.