Diesel held their summer catwalk show this year in Pitti Immagine Uomo fair in Florence. The show was like nothing I’ve seen before, pushing the level of technology used in one of these events to the ultimate.

The show was based on a aquatic theme. Diesels creative team chose to use holograms which could be viewed from both sides. The holograms swim around the models as they walk down the catwalk.

The work speaks for itself, see the videos at the bottom of this post, i think you’ll be impressed.