Often interactive media uses elements of video, but it’s less common that a video incorporates an interactive element. Nokia have done just that with their new ad, get out and play, by design company Farfar.

The style of this piece is quirky from the start, incorporating a stop-motion style that looks like it’s composed from stills. The video itself has a seamless execution, although there’s a hidden surprise.

With the timeline across the bottom, at first it looks the same as any other video. But towards the end Farfar have dropped in the old arcade game Breakout using people as the playing pieces.

This is a really clever example of mixing different types of media, allowing the user to interact with the video in a playful way.