In 2007 Jupiter asked us to push the boat out for their website Christmas promotion. So we knocked some heads (and brain cells) together and came up with a DIY Christmas tree. Located on their home page, users are given a quick demo showing how to use the toolbox and then it’s “Changing Rooms” time.

We used some serious Flash ActionScript to control everything from baubles and nutcrackers to multi-coloured tinsel and fairy lights. Once their masterpiece was finished users are encouraged to switch on the lights – eat your heart out Blackpool!

Once happy with their tree users could then email their friends a Christmas message and link to their festive creation. Interactive, fun and in the festive spirit – the average number of visits to Jupiter’s site doubled in week leading up to Christmas as a result of the piece.